125 ml of super flat, matte acrylic paint tinted in shade

You are looking at Stuart Semple’s newly liberated version of the Pantone Colour of the year.
Every year Pantone announces the colour of the year.
It’s chosen by a secret commercial colour cartel and nobody else gets a say.

Before we know it everyone from fashion designers to homeware companies and stores are adopting the shade.

The self-fulfilling prophecy ripples through culture and we all end up living in the colour they dictate.

A colour created and controlled by a billion dollar global corporation.

Well this year, we’re fighting back.
Within an hour of Pantone’s Cloud Dancer being announced, British artist Stuart Semple had liberated the shade.

This high-potency, ultra-matte acrylic matches the shade exactly.
No need to buy an expensive swatch from Pantone.

We are sharing the liberated shade for not a penny more than it costs us to make it.

Meanwhile, Stuart has launched the people’s colour of the year, an open platform where anyone can vote for the colour of the year they want.
This year, after thousands of votes the people decided the colour of the year was ANARCHIC VENOM

GET IT
VOTE

IMPORTANT: By purchasing ANARCHIC VENOM or PROUD CHANCER you confirm that you are not an employee or associate of Pantone LLC and, to the best of your knowledge, information and belief, neither ANARCHIC VENOM or PROUD CHANCER will make their way into the hands of Pantone LLC or any associate of Pantone LLC.